GROWTH PRACTICES FOR PROFESSIONAL SERVICE FIRMS
Is your team able to PROACTIVELY DIFFERENTIATE, promote, and sell for growth?
If you’re like most agencies, the answer is no because you’re stretching resources to existing clients and RFPs. STOP REACTING!
Do you stand out when it matters?
A modern playbook for growth
To gain opportunities with the clients you want to work with, you must build awareness and set yourself apart before they start to look for their next agency or firm.
The challenge is that clients don’t have the time or reason to pay attention to you if you are not currently on their roster. The answer is creating relevancy through specific expertise that helps them address their most urgent business problems.
We’ve developed a playbook to help you with your business development efforts.
Strategic Target
Identify the prospect who you are most suited to serve.
Define your purpose, point of difference, and what you do.
Position
Focus propsecting, sustain outreach and create an inbound funnel.
Connections
Problems to Solve
Understand the critical business problems your target is facing.
Developing unique and engaging insights to solving your prospects challenge.
Differentiating Insight